The first snow has fallen, heralding the peak season for winter tourism. Have scenic areas ensured their safety measures are up to scratch?

With the first snowfall, Harbin's ice sculptures, Changbai Mountain's rime ice, and Arxan's snowfields have all become the most popular winter destinations.

Recently, Tongcheng released its “2025–2026 Snow Season Winter Tourism Trends Report”, projecting that domestic winter tourism visits will exceed 120 million during the entire season (November 2025 to March 2026), representing a 25% year-on-year increase. Winter tourism revenue is anticipated to reach 200 billion yuan, marking a 30% year-on-year growth.

Visitors are flocking to experience the romance of the northern lands on foot.

Yet beneath the bustle, hidden dangers quietly took root: visitors slipped on icy walkways, yet found themselves unable to call for help due to signal dead zones; a sudden blizzard stranded thousands on the mountain summit, with the public address system failing; as night fell, an elderly person lost their way and became trapped in the snow-covered forest, making the search and rescue operation akin to finding a needle in a haystack; security personnel, clutching walkie-talkies, repeatedly lost contact in temperatures plunging to minus 30 degrees Celsius...

When crowds descend upon frigid landscapes, is your emergency communications system truly prepared? Do not let a scenic journey become a test of safety. Safety is the fundamental baseline for winter tourism experiences and the core imperative for scenic area management.

To this end, we have specially developed the ‘Safe Scenic Area SIP Intercom Solution’ for snow and ice attractions – a comprehensive emergency communications system designed for complex outdoor environments. It operates reliably in high-altitude, frigid scenic areas, enabling:

✅ One-touch assistance with sub-second response ✅ Continuous broadcasting during offline or network outages ✅ Zone-specific alerts for precise targeting ✅ Full-staff coordination for efficient dispatch

Four High-Risk Scenarios in Winter Scenic Areas: How We Address Them

Scene One

Visitor lost or injured? One-touch call, response within seconds.

At snow-covered viewing platforms, steep trails or deep mountain caves, visitors need only press the nearest SIP emergency terminal to connect directly to the scenic area control centre. The control centre supports visualised emergency response, synchronously coordinating rapid deployment of nearby security personnel.

Scene Two

Blizzard/Strong Wind Alert? Precise warnings via district broadcasts

When the meteorological department issues a cold wave warning, the system can send region-specific voice alerts: ‘Dear visitor, the cable car ahead is temporarily suspended due to high winds. Please proceed to XX service station to take shelter from the cold.’

In the event of sudden extreme weather, a single button press can trigger an emergency broadcast across the entire network, targeting affected areas to guide visitors in an orderly evacuation from hazardous zones.

Scene Three

No need to fear network outages! Broadcasts continue seamlessly even when offline.

Heavy snowfall in northern mountainous regions frequently disrupts fibre-optic cables and paralyses base stations. Our terminal equipment supports local caching of emergency protocols, enabling automatic playback of pre-recorded evacuation announcements and safety advisories even during network outages. This ensures uninterrupted communication during critical moments.

Scene Four

Stranded after night-time closure? Rapid location tracking + public address guidance

Winter nights fall early, making it easy for visitors to miss the last bus or lose their way. In the event of an emergency (such as someone going missing), announcements can be broadcast to guide them. The system interfaces with the scenic area's surveillance network, enabling AI to identify and locate individuals. Simultaneously, patrol teams are deployed for targeted search and rescue operations, significantly enhancing night-time emergency response efficiency.

Topology Diagram of Scenic Area Public Address and Intercom System

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This winter, let technology be your most dependable guardian during snow and ice tourism. The Huishi Ping'an Scenic Area SIP Broadcast Intercom System ensures ‘prompt assistance, effective alerts, and orderly coordination’. Scan the QR code below now to claim your complimentary information pack + a bespoke one-to-one solution.